Barrett Jaxon

The University of Tennessee's Office of Research, Innovation & Economic Development supports research that addresses some of society's most complex challenges. As Digital Content Specialist, I helped develop a growing ecosystem of research gateway websites that make the university's strengths easier to discover while supporting strategic communications through content development, search optimization, and digital analytics.

Bigs Only is an outdoor lifestyle apparel brand built around a passion for fishing, family, and life on the water. I partnered with the company to develop its digital presence through e-commerce, commercial photography, lifestyle branding, and content strategy. The goal wasn't simply to launch an online store—it was to create an authentic brand experience that connected with customers long before they made a purchase.

High school athletics are about far more than wins and losses. They're about school pride, community, and creating moments that players, families, and fans remember long after the final whistle. Working alongside the coaching staff, I developed a season-long communications campaign that brought those moments to life through photography, video, graphic design, and social media. Every piece of content was created to strengthen the program's identity and build excitement throughout the season.

Explore Industries is a global manufacturer of premium fiberglass swimming pools with multiple consumer brands. As Digital Content Lead, I developed photography, video, website content, and digital marketing assets that strengthened each brand's visual identity while supporting SEO, lead generation, and customer engagement across multiple digital channels.