Project Introduction
The University of Tennessee's Office of Research, Innovation & Economic Development supports research that addresses some of society's most complex challenges. As Digital Content Specialist, I helped develop a growing ecosystem of research gateway websites that make the university's strengths easier to discover while supporting strategic communications through content development, search optimization, and digital analytics.
the challenge
The university's research enterprise spans dozens of disciplines, centers, institutes, and faculty experts, making it difficult for external audiences to quickly understand the breadth of UT's research strengths. The challenge was to organize complex information into intuitive digital experiences that connected researchers, industry partners, funding agencies, and the public with the people and programs most relevant to their interests.
my approach
I helped develop a series of research gateway websites designed around the university's major research strengths, including artificial intelligence and health & wellness. Working collaboratively with leadership, researchers, writers, and developers, I organized content, developed site architecture, optimized pages for search, and created digital experiences that made complex research more accessible to a wide range of audiences. I also established measurement practices that continue to guide ongoing improvements.
featured deliverables
Research gateway websites | Information architecture | Strategic web content | SEO optimization | Analytics dashboards | Email newsletters | LinkedIn newsletter | Research storytelling
the result
The research gateway initiative established a scalable, repeatable framework for communicating the university's research strengths across multiple disciplines. By organizing complex information into clear, engaging digital experiences, the project made research more accessible while creating a flexible communications platform that can continue to grow alongside the university's research enterprise.
